Rose Bowl Parade is one of the traditional routines that is followed every New Year’s day in Colorado Boulevard, Pasadena, California. After the 2021 Pandemic interruption, the Rose Bowl Parade is back on our streets. This year, the Parade starts on Jan 2 and ends on Jan 3 because of the Never on a Sunday rule. If you can’t make it to the parade, then you can watch the Rose Bowl Parade on Roku by installing the NBC app from the Roku Channel Store.

How Much Does NBC Cost on Roku

NBC is available for free download on Roku. To watch its content, you need to sign up with your provider credentials while activating the app on Roku. Some of the cable TV providers offer NBC are,

  • Xfinity
  • Verizon
  • Cox
  • Spectrum
  • Optimum
  • RCN
  • WOW

How to Install NBC on Roku

To watch the coverage of the Rose Parade on Roku, install the NBC channel on your device.

1: Turn on your Roku device.

2: Press the Home button and select the Streaming Channels option on the screen.

Click on Streaming Channel option

3: Now choose the Search channels option and search for the NBC app.

Search KTLA to watch Rose Bowl Parade on Roku

4: Select the app from the search result and click the Add channel button.

5: Now you have installed the NBC channel on your Roku device.

How to Activate NBC on Roku

Before streaming NBC, you need to activate it first using the activation website.

1: Open the NBC app and note down the Activation code on the screen.

2: If you can’t see the code, click on the Sign in button to generate a code.

3: Now open any web browser on a PC or smartphone and visit the NBC activation website. (

4: Enter the Activation Code on the website and hit the Continue button.

Enter the activation code

5: Now sign in with your Cable TV provider and activate the NBC channel on Roku.

Other than NBC, you can watch the Rose Bowl Parade on the KTLA+ app on your Roku.

How to Stream Rose Bowl Parade on Roku

You can also watch the Rose Bowl parade on your Roku TV or device through the ABC TV channel. The


fuboTV is an American streaming provider that focuses on sports. You can get around 190+ channels on fubo TV with its four different subscription plans. This includes ABC, in which you can watch the Ross Bowl Parade.


To watch Rose Bowl Parade on ABC, subscribe to the Pro ($69.99/ month), Elite ($79.99/ month), and Ultimate ($99.99/ month) premium plans of fuboTV. Furthermore, you can add channels to your subscription using the add-ons feature.


Hulu is one of the streaming services that combine with Disney and ESPN to expand the content library of their premium. With ABC and ESPN, you can watch the Rose Bowl Parade on your Roku device.


By subscribing to Hulu + Live TV subscription for $69.99/ month, you can watch ESPN matches, ABC news, and as well as the Rose Bowl Parade on Hulu.

YouTube TV

YouTube TV is one of the streaming services with unlimited DVR space in its premium. You can record and watch your TV shows or Live matches on YouTube TV and watch it later. The service offers 70+ channels in its premium, including ABC.

Watch Rose Bowl Parade using YouTube TV on Roku

To watch Rose Bowl Parade on Roku, purchase the YouTube TV subscription for $64.99/ month and install the app on the Roku device.

Other than the mentioned streaming service, you can watch Rose Bowl Parade on DirecTV Stream and Peacock services on Roku. The Tournament of Roses Parade always follows the same route, which will properly secure the day before the Parade. However, the flower floats will be decorated much earlier.

Frequently Asked Questions

1. Is the Rose Bowl Parade free on Roku?

Yes, by signing up with your Cable TV provider on the NBC app, you can watch the Rose Bowl parade for free. If you’re using a streaming service, then you need to pay for the subscription.