iTV is a British free-to-air television network. It offers you various content in different categories like kids, comedy, drama, sports, entertainment and news. Even, the iTV supports live TV that you can watch for free. You can also get exclusive extras like first looks, premieres, and TV series. Also, the iTV is available on various streaming devices. So, if you want the iTV added to your Roku, this is the article for you.

iTV Subscription Plans

You can access the contents of iTV on Roku for free. But ads will be displayed in between your streaming. So, to disable the ads, you can subscribe to iTV Hub + at £3.99/month or £39.99/year. To subscribe to iTV Hub +, you can visit

How to Add iTV on Roku

1. Switch on your Roku device and move to the home screen.

2. Click on the Streaming Channels from the main menu.

select streaming channels from the menu.

3. Next, select the Search channels option.

from the search channels search ITV.

4. Then, use the Virtual keyboard and search for iTV Hub.

5. Select the iTV Hub from the suggestions shown below.

6. Now, hit the Add channel button from the channel description page.

7. After that. select the OK button once the adding process gets over.

8. Move to Go to channel option and launch the iTV Hub app.

Alternative Method to Add iTV on Roku

1. First, visit the official website of the Roku channel store from a web browser.

2. Then, Sign in to your Roku account.

Sign in with your Roku account.

3. Move to the Search bar and Search for ITV Hub.

Click on the search bar and search for ITV.

4. Click on the Channel from the search result that appears.

5. Select the Add channel button below the channel description page.

6. After the request is made, the iTV Hub channel will be added within 24 hours.

If you want the iTV Hub to show up immediately on your Roku channel’s list, you can update Roku to do that.

How to Activate and Watch iTV on Roku

1. After adding the iTV Hub, launch it.

2. Select the Sign in button on the home screen of iTV Hub.

3. The activation code will be generated, and the same will be displayed on the screen of your TV.

4. Make a note of the activation code and visit the activation web page of iTV

Sign in or register a new account

5. Sign in or sign up for the iTV account.

6. Enter the activation code on the required field and click on Continue.

7. Finally, the iTV Hub will be activated.

After activating the iTV Hub, you can stream free movies on Roku for free.

Stream iTV on Roku


1. Is iTV free on Roku?

Yes, the iTV is free to add from the channel store.

2. How to fix the iTV Hub not working issue on Roku?

You can disconnect the VPN on Roku if connected to any to fix the iTV Hub not working issue