If you’re in an Apple environment, you must have heard about iTunes. It is a smart media player and library with tons of movies, songs, podcasts, and much more. You can watch them by either renting or purchasing. Apart from Apple devices, you can also stream iTunes movies on other media, including Roku.
There is no direct way to stream the iTunes library on your Roku device. But there are ways available to stream iTunes Movies and TV shows on Roku.
- Using the Apple TV app
- Using Roku media player
The following procedures are also applicable to TVs with built-in Roku OS.
Watch iTunes Movies via Apple TV App on Roku
Watching iTunes on Roku TV is easier since you can get Apple TV on Roku easily. Also, you can refer to the following section for the same.
 Turn on your Roku device and press the Home button on your Roku remote.
 From the home screen, navigate to Streaming Channels.
 Next, scroll down and select Search Channels.
 Use the virtual keyboard to enter and search for the Apple TV channel.
 Choose the Apple TV channel from the search result.
 Click on Add Channel to add Apple TV from the Roku channel store.
 Once the channel is added, click Go to Channel and launch the app.
Activate Apple TV on Roku
1. Select the Sign in button and choose an option to sign in.
2. Next, you will get an activation code displayed on the screen. Note that code down.
3. After that, visit the activation website of Apple TV https://activate.apple.com.
4. Enter the activation code that you have noted down earlier and click on Continue.
5. Then, sign in with your Apple TV Plus subscription account.
6. Finally, you have activated the Apple TV on Roku.
7. Now, go back to the Apple TV app on Roku and stream your favorites.
Watch iTunes Movie via Roku Media Player
Generally, iTunes movies are DRM protected and cannot be saved to the hard drive. With the help of tools like NoteBurner M4V Converter Plus, you can extract the iTunes movies to the local storage for playback.
 Download NoteBurner M4V Converter Plus on your PC. Extract a movie or TV show from the iTunes app and convert it to the Roku-supported format.
Visit the NoteBurner M4V Converter supporting page for the instructions.
 Copy and paste the converted movie to a USB drive.
 Plug the USB on your Roku device.
 Search and add the Roku media player to your Roku device. (recent model of Roku comes with an in-built Roku media player).
 Launch the Roku media player and open your USB drive.
 Play the converted iTunes movies, and it will play on your Roku device.
Note: If you have no USB port, you can share media via a Local network using servers like Plex, Windows media player, serviio, Ready Media, Twonky, and PlayOn.
Movie Anywhere is one of the best Roku channels that allows you to bring together the collection of movies and series purchased or rented from various platforms. All you need to do is sign up with your Apple ID, and you will have access to all the available content that your Apple ID holds. Also, you can add Movies Anywhere on Roku from the channel store.
Other Ways to Watch iTunes on Roku
Another method available for you to watch iTunes is by using the DLNA on Roku. Since your Roku device supports a lot of DLNA servers, it is possible to use the DLNA feature as an advantage to watching iTunes on your Roku device-connected TV. And one of the popular DLNA servers that are supported by Roku is Plex. Also, it is easy to get Plex on Roku.
Yes, you can watch iTunes on Roku with platforms like Apple TV, Plex, and Movies Anywhere.
No, iTunes is a premium platform that you can access to listen to free music. Also, you have the option to purchase premium music as well.